THE MARKETING PROGRAM FOR REGAL REPORTS

You now possess one of the most powerful sales progrms ever developed for mail order sales - the REGAL REPORTS and the opportunity to sell these reports under your own name as publisher. Your package includes the 18 report, #A-1 to #A-10 and #B-1 to #B-8; this marketing program and the sales circular for you to use to promote sales of your reports.

Your purchase of the complete package automatically grants you full reprint and sales rights. You are authorized to have these reports reproduced and sell them as your own; and, in effect, become the publisher. Your customers, who purchase the complete set, must be furnished one of each of the reports, a copy of the marketing program and a copy of the sales circular - 20 pieces in all. As publisher, you must have each piece printed and must furnish the complete package to those who order it, so these customers will have the opportunity and all the material available to reprint under their names.

Have the material reproduced professionally on white paper by an offset printer. You must furnish your customers clear and sharp copies, which they in turn can reproduce for their customers. Do not Xerox copies; do not send out mimeographed copies. Fold, or have your printer fold, the reports in half to make a 4-page publication. You will advertise 4-page reports; so provide what you advertise. Orders can be shipped conveniently and cheaply in 6" x 9" brown kraft envelopes.

Don't rubber-stamp or type-in your name and address on the sales circular. If you already have your name and address in print, cut out this part and paste it on the order form of the circular. Otherwise, have your name and address type set. It costs very little and the type-set name and address can be used over and over again on other literature.

Be sure your material is professional looking, neat, clean, clear - nothing that looks sloppy or amateurish. Anything less will affect sales results. Beginners who fail are often guilty of such mistakes; sloppy-looking circulars will not bring in many mail order sales. Don't make the same error.

PROMOTION - The best methods to sell Regal Reports are through classified ads, space ads and direct mailings. Mail the offer to your prospects, inquirers and customers or rent names from a qualified mail list firm. Use only lists of names that would be responsive to this offer, such as opportunity seekers, mail order interest, second income seekers and people who want information and money-making, money-saving opportunity.

We purposely avoid presenting a sample classified ad. If we did, everyone would be tempted to use the copy. All ads would then look and sound the same. Readers would answer only one of the same ads; odds are it wouldn't be yours. Instead, prepare your own copy or have an advertising agency prepare an effective classified ad. They will do it without charge.

Some of the major sales appeals of this offer are: "Over 2000% Profit", "Fantastic Profits", "4000% Profit Possible", "Become Publisher With All Material Supplied," "Simple Home-Operated Business", "Huge Profits Selling New Information By Mail", use words like "Rich", "Wealth", "New", "Terrific", "Mail Order", "Big Money", etc. Build your ads around some of these selling points and best features of this offer.

RECOMMENDED PUBLICATIONS: Salesman's Opportunity, Specialty Salesman, Spare Time, Money Making Opportunities, Income Opportunities, Popular Science, Popular Mechanics, Mechanics Illustrated, National Enquirer, Moneysworth, Globe, among many others that feature "Business Opportunities" or "Money-Making Opportunities" classified sections. Your advertising agency can suggest appropriate publications for this offer.

You can also promote this offer in various mail order and opportunity publications that are distributed to smaller mail order operators and persons seeking money making offers. These publications are ideal for classified ads and 1 inch or 2 inch space ads. You can obtain a guide listing hundreds of such publications, publishers' names and addresses, circulation, rates, etc. Request #905, "Mail Order Dealer's Advertising Rate Manual", price $6.00, which may be order from Globe Reports, Inc., P.O. Box 20588-RR, St. Louis, Mo 63139.

Should anyone question the profit statement, you can justify the promise of earning 1000% to 4000% profit mark-up. If you pay $20.00 per M for the reports (2 cents per copy), 5 reports will cost your 10 cents. The $5.00 sales price will leave you a profit of $4.90 - a 4900% profit mark-up. The complete set of 20 items will cost you 40 cents; the $12.00 sale will gross $11.60 profit - a mark up of 2900%. At $24.00 per M cost for printing will still bring profit mark-ups of 4066% and 2400% respectively. If local printing costs are high, check for names of mail order printers in ads in various national and mail order magazines.

Initially, get a supply of the sales circulars printed. This is the piece you will use to promote this offer by mailing it to inquirers, customers and name lists. Your own sales circular can be printed on colored paper. A letter may accompany the circular to make the offer more effective. Always include a return envelope for your customer's convenience to mail in the order. This consideration will create more orders.

Next, you must decide how you will fill orders. There are three options open for you:

1. Become the publisher and prime source of supply for the offer. You must have all 18 reports neatly printed on white stock, plus the sales circular (blank space for customer's name & address), plus the marketing program sheet (see below). A customer who orders the $12.00 set must be furnished the entire package so he can also fully promote and supply this offer.
   
   
2. If you prefer to test the sales potential of the offer before getting reports printed for your own use, you can get orders drop-shipped by the supplier listed below.
   
   
3. Or, you can obtain small quantities from the supplier to fill your orders direct.

For drop-ship orders send the supplier your address shipping label, with appropriate payment, listing the reports by numbers on the back side of the label. On drop-ship orders for the entire package, just indicate "Complete Set, Regal Reports."

Quantity orders paid for by personal check will be held until the payment clears the bank. Immediate shipment of quantity orders will be made if payment is submitted by money order or cashier's check. Indicate street address as orders may be shipped by UPS.

NOTE: You must provide your customers with a source of supply for their drop-ship or quantity purchases. Your supplier's name appears above. If you get the reports printed, list your name as supplier. If you buy quantity lots and later plan to drop-ship or supply quantities, cover the above name with a gummed label bearing your name and address. It is perfectly acceptable to type or rubber stamp your name on this form. Your customer realizes this program is dependent upon a series of suppliers. You are no longer concerned about making an initial sale - just to supply reports for the next dealer.

Follow the recommended procedures in this program - promote wisely and widely - and you should enjoy a very, very profitable and successful business with Regal Reports.

Here at Last! A simple Method For You To Make Big Money At Home - Lots of It!

Perhaps you are interested in starting a mail order business but you are not sure what to sell, or how to go about selling it. Or, perhaps you tried to sell something by mail but did not succeed very profitably. NOW. . .you get a genuine opportunity to Strike It Rich.

Spectacular profits are being made in mail order by people who sell a certain "Most Wanted" product - specialized printed information - in the form of books, manuals or reports on a variety of interesting subjects.

While many mail order people are selling printed information, only a small percentage are earning really big money. There are two main reasons why the others are not achieving greater success:

1. The subject matter is not very interesting or appealing to the general buying public.
2. The profit margin of the item is too small for the mail order operator to realize worth-while earnings from his promotion.

Only a publisher, known as the "Prime Source", can realistically expect to earn a fortune in mail order by selling printed information. Why? He is the producer (gets his material printed), pays the rock-bottom price for his product, eliminates the middleman, charges high (yet fair) prices and earns the top profits from sales - a profit he does not have to share with anyone else.

WOULD A 2000% TO 4000% PROFIT MARK-UP INTEREST YOU? It's not only possible - but such an opportunity is actually available and ready for you right now!

You can earn such fantastic profits as publisher and prime source for Regal Reports. We offer you a very simple mail order program that is undoubtedly the most "sure-fire" money maker that you will discover in your entire lifetime!

REGAL REPORTS are not the typical skimpy "so-called" reports consisting of only one paragraph or one-page copy of some vague, impractical, far-fetched or even illegal activity. Instead, our reports are full four-page reports jam-packed with valuable, much sought after information that provides great appear, big value and tremendous benefits to everyone you offer these reports.

REGAL REPORTS consist of 18 highly informative, quality reports with hundreds of super $$ making ideas, money saving tips, freebies and valuable references - just the kind of information everyone wants, needs and is anxious to obtain. surprisingly, you can sell these reports for only $1.00 each - they will cost you mere pennies to reproduce - YET, can bring you fast, unbelievably huge profits!

Look over the titles. Here are important "How To" and "Where To" opportunities that people would be willing to pay much more for if available elsewhere. You will offer a real bargain - earn big profits in the process - plus give your customers a chance to earn big money for themselves as publisher and prime source for these reports - just as you will be doing.

3 WAY MONEY-MAKER

We offer you three effective methods to start, promote and profit from this fabulously profitable program:

1. Your small investment in the complete set of Regal Reports will include full "reprint rights" authorizing you to reproduce and sell the camera ready copies we furnish. You will also receive a marketing plan outlining effective methods to sell these reports. Plus - included will be a copy of the sales producing circular for reproduction with your name and address as prime source.
   
   
2. If you prefer to test the sales and profit potential of this offer before getting a supply of reports printed, you can start by getting your orders dropp-shipped.
   
   
3. Or, to earn exceptionally high profits from the beginning, you can obtain a small quantity of reports from a supplier. Later, you can decide if you want to have the reports printed to handle volume sales.

This program is very different - because you have a source of supply for reports if you do not want to get them printed right away. So - start big - or go at a slow and cautious pace at the beginning. Either way, let the results of a Regal Reports promotion prove that you are on the way to greater sales, profits and success you never dreamed possible!

Your prospects for Regal Reports are not limited to opportunity seekers, mail order aspirants or special interest groups. Instead, you will offer informative material with appeal to every person or household - a potential of over 100,000,000 customers. This is a giant market - a large share of it can be yours!

Here are the "attention -grabbing" titles of Regal Reports that can being you a flood of orders: The "How To" Opportunities

A-1 The Repeating $500 Week-End Profit Opportunity A-2 Positive Methods to Beat Inflation A-3 Making Big Profits Using Only Catalogs & Samples A-4 136 Basic Steps to Mail Order Success A-5 Clever, Legal Methods To Reduce & Eliminate Debts A-6 The Modern, Simple $100 Per Day Plan A-7 Pleasure & Profits From "Free" Recipes A-8 Make Your Fortune From "Free" Government Publications A-9 Make Big Money With Easy Home-Operated Activities A-10 How To Get Rich Without Working

The "Where To" References

B-1 Treasury Of Valuable "Free" Publications B-2 Directory of Drop-Ship Wholesale Suppliers B-3 Best Of The Biggest "Free" Giveaways B-4 Little Known Sources For Financial Assistance B-5 Suppliers Of Ready-To-Go Mail Order Programs B-6 Directory Of Wholesale Book Sources B-7 Directory of Unusual Money Making Opportunities B-8 Where To Get Your Share Of "Free" Government Benefits

Your purchase of the entire set of 18 camera ready Regal Reports will include the full reprint rights, the effective sales marketing program and a copy of the sales circular for reproduction under your name. Unless the complete set is purchased, it is absolutely prohibited to reproduce or to sell any of the Regal Reports.

Remember, these reports will cost you just a few cents per set to get printed. But, you can also test the profit potential of this program by getting your orders drop-shipped or by obtaining a small supply of the reports to fill your own orders. Either way you decide to start, you can finally look forward to earning the huge profit mark-up necessary to get rich in mail order.

So - don't delay - send for the reports for your own personal informative value and benefit. But above all, order the complete set to get stated in the most profitable mail order opportunity ever. . . . a chance you may never get again in your entire lifteime! Take this step to success - today sure!

* The marketing plan will provide you with the best methods to promote and sell large quantities of these reports and to assure that you earn the largest possible profits from this offer. Perhaps - - -Your Only Chance To Acquire A Fortune

(Note: Purchase and possession of this information grants you reproduction and sales rights for these reports. Therefore, this offer is not subject to any refund)

ORDER FORM

                Mail order with payment to:     Enclosed is $_____.  Please
                                                send the reports listed below:
                                                ___  ___  ___  ___  ___  ___
                                                ___  ___  ___  ___  ___  ___
                []  Enclosed is $12.00.  I want to get started making money with
                the Regal Reports program.  Send me all 18 reports, my reprint
                rights, the marketing plan and the sales circular.
 
                Name___________________________________________
                Address__________________________________________
                City______________________State___________Zip______

#A-1 - THE REPEATING $500 WEEK-END PROFIT OPPORTUNITY

Here's an opportunity to own your own "general store" without any large investment or expensive overhead.

This is possible by participating in flea market sales - or swap meets as they are called in some parts of the country. It affords you an excellent chance to earn extra money - it is not unusual for a dealer to make $200 to $500, or more, profit just on weekends.

This report will fully explain and provide valuable tips on how you can profitably participate in this activity.

First, find out where flea markets are operated in your area. Many parking lots, drive-in theaters, halls and other buildings are set up as flea markets. Most are open only on weekends; others operate daily. Some are run by professional operators; while churches, clubs, fraternal and veterans organizations, and fund raising groups hold these sales at periodic intervals.

Such sales are usually publicized or advertised in the local papers (usually, classified section) or on bulletin boards. Or, look in the yellow pages of the telephone directory under "Flea Markets" or "Swap Meets" to find out who organizes these sales and where they are held.

Your next step is to visit flea markets. Observe how they operate, what type of items are being sold, how the merchandise is being displayed and what type of goods are being offered at each market.

Now you are ready to start. Contact the operator or manager and reserve space - for a day, weekend, week or month - whatever period is their minimum policy and for what length of time you wish to participate. Obtain merchandise which will appeal to the class of people who normally attend the market you selected.

Reservation costs vary. Many factors determine this - the size of the market, the amount of traffic it attracts, the length of time you reserve, or the size of space you require for your display. Rates may also vary in different sections of the country. A well-attended, well-organized flea market is certainly worth your attention, rather than a shabby, disorganized one.

In any case, the space cost should be quite modest in relation to the sales and profit potential. some flea market operators may even assign space on a commission basis. You pay them a certain percentage of sales.

SELECTING YOUR SPACE: If you have a choice of space, reserve it where there is a lot of traffic. Entrances are not the best locations. People like to browse before they buy and there is a chance they may not return to the area where they come in. Space near exits is not recommended either. By the time they reach that section they may have already spent their limit. Or, they are just tired and ready to go home.

The best areas are near snack bars, rest rooms, drinking fountains or where people constantly go back and forth. If you are assigned a good spot at a constantly operating market, try to reserve that same space each time. Your customers will know where to find out next time, or tell others where you are located.

If locations are assigned on a first-come basis, get there very early to set up at a desirable location. But, even if you have space reserved, allow yourself an hour or so before opening time to set up your display.

WHAT YOU WILL NEED: Your merchandise, of course. Then, if your table is provided, bring a folding table or two for necessary space to effectively display your wares. Also bring a comfortable folding chair, money to make change and a box to store your money (a cigar box serves nicely). If the market is held outdoors on a hot day, you may need the protection of an umbrella. Also have a plastic sheet handy to protect your merchandise if it showers.

Bring your lunch and liquid refreshments, unless there is a snack bar on the premises and you would prefer to eat and drink there. If possible, bring along a member of the family or a friend to help you. You may need to be away from your table for meals, use the rest room, or walk around to look at other dealers' displays. If it is not possible to bring someone, don't worry about it. Your neighboring dealers will be happy to watch your merchandise during your absence.

Rain is sometimes a threat and a major concern, particularly for an outdoor flea market. Rain may even keep people from attending an indoor sale. You should expect a rain check, refund, or allowance from the operator if sales are affected or interrupted by this situation. As another reminder, be sure to have a plastic cover to protect your merchandise in the event of rain.

YOUR DISPLAY: Arrange your display as neatly and as attractively as possible. Place similar items together. Don't crowd things into a messy pile - customers don't like to paw through a jumble of merchandise to find out what you offer. Set taller items toward the back of the table or use boxes or blocks so that everything you offer can be seen at first glance. Place jewelry on a velvet background or in jewelry boxes. Use your imagination to make your display attention- getting. Do something special to draw more people to your table.

For instance, if you are a craftsman do some of the work at your table. People are interested in and attracted to activity. Or, bring a radio and turn it on from time to time. Don't let the sound blare or play something disagreeable or offensive. Be different from the other dealers. For example, you could record and play a cassette extoling the merits of what you are selling or doing. But, don't sound like a circus barker. A little imagination for "on the spot" attention will help bring more people to your table.

SELLING PRICES: Besides what you offer, the price at which you sell your merchandise is very important. You need to make a healthy profit for your time and investment, yet you must offer customers a good buy for their money.

You can price each item individually, or price a group collectively. Your sign can read, for example, "Everything in this section, $3.00", another "Everything in this section, $6.00," etc. Some dealers do not price anything but allow bargaining, keeping in mind the lowest price they will accept. When a prospect asks the price of a certain item, the dealer will state a price. If the prospect hesitates, the dealer will offer a lower price until the prospect buys or the minimum price is reached. The psychology of this type of selling is that the customer feels he got the better of the dealer and walks away happy with his purchase. Price haggling is not usually a good practice and may offend certain people. Besides, it could be time consuming. You can always put up new price signs.

WHAT PRODUCTS TO SELL: Specialty items, not usually found in retail shops are best for flea market sales. Brand names are too common; prices are well known or can easily be checked. A customer may have examined a Bulova watch at the jewelry store, price $80.00. You may get him as a buyer with a look alike brand priced at only $50.00. Items such as jewelry, watches, toys, novelties, housewares, auto accessories, paintings, toys, gift and novelty items are among the many hundreds of potential profitable sellers. Feature items that turn over fast. If an item doesn't sell well, keep lowering the price until someone buys it. Continue reordering good selling items. Replace slow sellers with more appealing items until you feature a steady fast selling, profitable line.

WHERE TO OBTAIN PRODUCTS: There are thousands of sources from which you can buy at low wholesale prices. Look through magazines such as Salesman's Opportunity, Specialty Salesman, Spare Time, Money Making Opportunities, Income Opportunities, Popular Mechanics, Popular Science, Mechanics Illustrated, etc. Look for closeouts and wholesale offers. You will find sources for many products you or your customers have never seen before. Also refer to the many sources listed in other reports of this series.

Your logical choice, of course, is to contact the local wholesalers - those handling general merchandise or specialty items. They are handy and merchandise can be picked up immediately. also, you might be able to work out a consignment deal. This arrangement would enable them to sell additional merchandise. You, on the other hand, could obtain what you need for flea market sales without any investment. Above all, do not buy large stock until you are sure it will sell profitably.

#A-2 POSITIVE METHODS TO BEAT INFLATION

The best method to beat inflation is to SAVE. You can save by not spending as much - or save by getting more for each dollar you spend - or not spend any money unless it is absolutely necessary. Keep this report as a check list - refer to it often as a reminder and tips for eliminating or controlling spending - thereby saving yourself many hundreds of dollars each year.

Set up a reasonable budget; stick to it. Don't buy on credit unless absolutely necessary. (finance charges will be higher than interest you can earn in your saving account.) Pay charge accounts on time to save extra finance fees. Pay insurance on a yearly basis, rather than quarterly. Buy generic drugs whenever possible. Ask your doctor to prescribe them. Buy prescriptions at discount drug stores; prices will generally be lower than neighborhood drug stores. Buy vitamins from a mail order firm.
Live where you can afford, you can move to a better location when financial situation permits When buying an older house: check for termite infestation and woodrot, sagging structure and foundation, electric wiring, heating unit, plumbing, hot water heater, roof, leaky basements. Keep up proper maintenance on cars and major appliances to avoid major repair expense in the future. Do minor repairs yourself.
Eliminate the use of unnecessary electric appliances. Check appliances before you rush to get them fixed. May be only loose connection, accumulation of dirt, or something minor you can fix yourself. Check manual, warranty and guarantee. Call a service agency who might tell you what is wrong and how to correct it. Check consumer reports at book stores or library for best buys and quality before purchasing major item. Shop around before buying a major or costly item - you will get a "best buy" if you check various locations. Besides house and car, the cost of food is a major expense in a family's budget. Here are tips that will enable you to realize substantial savings on food.

If your family is large, consider a freezer to buy food in quantity lots or when prices are most reasonable. But food in season and freeze for later consumption. Do comparison shopping at various supermarkets to determine which stores have the best prices on items you frequently purchase. Avoid buying convenience foods; prepare similar meals at home. Use cents off coupons for any food item you need to buy. Buy house brands at lower prices.
Avoid junk and non-nutritious foods; nutrient foods are healthier for you and cost less. Get a recipe book for leftover foods; many delicious dishes can be prepared from leftovers. Drink less coffee; switch to tea or lower cost drinks earlier in the day. Watch the checker for possible errors; check the cash register receipt when you get home. Buy dented, torn label, or surplus sale items. Buy perishable foods past the stamped date; store will not sell spoiled food. The item will be full nutritional and tasty if used early or frozen immediately. Read labels and check weight for best buy.

Make and repair your own clothes.
Save aluminum and sell to recycling plants. Cut down on smoking, drinking and entertaining. Save on dental bills; use the facilities of a dental school if there is one in your area. For minor medical problems use the services of a local medical school clinic. For home repairs use only reputable firms. Get references from friends or neighbors or firms they use. Check with the Association or Better Business Bureau. Get competitive bids. Buy washable clothing; save the cost of dry cleaning. Save on carpeting by buying remnants or leftovers if proper size is available. If you are a senior citizen take advantage of benefits such as free checking, safety deposit box, discounts at stores, restaurants, sporting events & theatre. Avoid financing major purchases through the dealer. (Chances are interest rates will be higher) Save on film processing by sending negatives to a mail order processing firm. Buy floor samples (usually new guarantee applies.) Consider buying used items from classified ads or a resell-it shop (refinish if necessary) Ask for an extra or "bonus" when buying larger priced items, such as free lamps with sofa and chair purchase. (Stores will do this to close a deal.) An inexpensive method for skin care is to wash the face with warm water; while moist apply petroleum jelly. Don't get tempted by the glamour ads for personal care items (lower priced items will work as well in spite of clever ad copy that implies otherwise.) Take your lunch to work.
Organize or use a car pool for transportation to work. Don't rush out to buy a major item; wait for a sale (You don't have to wait too long, these days.) Get gasoline at a self-service pump.
Add your own oil to the car.
Replace air filter and oil filter yourself.

Leave car at home and walk whenever possible.  (It's a lot healthier, too.)
Read ads; take advantage of advertised specials for any item you need.                             Buy wholesale or in quantity if price break offered and product will be used up within a few months.
Save on auto insurance by checking rates with several agents; you can save on discounts for good driver, "B" average student, two or more cars, lower rates for similar or better protective coverage.
Check insurance rates and coverage on persons and property; you may get the same coverage, or better, at a lower price.
Younger persons should consider term insurance.
Get highest interest for your savings; get interest on your checking account.

Make long distance calls during the bargain rate hours. Call an "800" or toll-free lines whenever possible. Buy in "off season"; Xmas cards and decorations can often be bought at half-price right after Xmas; winter clothing costs less in July, etc. Save money on new books; get them free at the library or wait until a paperback issue comes out. Be your own auto mechanic; take courses or study manuals

ENERGY SAVINGS:

Turn off lights in unoccupied rooms.
Use lower wattage bulbs wherever possible. Consider insulation, energy saving doors and windows. (Tax deduction is allowed for many energy saving installations and repairs.) Shut off rooms not in use during cold weather. Keep thermostat down; wear a sweater, jacket or heavy shirt for comfort. Consider and electric blanket for comfortable sleeping with thermostat turned down overnight. When absent for considerable periods turn down hot water heater; turn off unnecessary pilot lights. Save in summer; use dehumidifier to remove excess water from the air. Consider a ceiling or attic fan for comfort in living areas and save on air conditioning costs.

VACATIONS:

Use budget priced hotels when traveling. Seek out free tourist attractions.
Share vacation expenses with another couple or family. Consider an off season vacation when rates in resort area are lower.

Travel the least possible distances for a pleasure or shopping trip. Plan your route so that you travel less and save gas. Before you borrow money, shop around. Get the best financing rate and borrow for the shortest period of time your budget allows. Skip the high priced first run movies. You'll see the same film at second run houses at lower prices. Go to the barber shop or beauty salon less. Someone at home can trim excessive hair or set hair. Prepare your own tax report.
Avoid "impulse" buying - purchase only what you need.

All these tips will help you save money and enable you to stay ahead of inflation. You do not have to lower your basic standard of living, make painful sacrifices or endure hardship. But remember, if you save just $1.00 per day, you will have $365.00 more at the end of the year to do with what you want. Save $5.00 a day and you will be $1,825 more financially ahead next year. Worth it? You decide for yourself.

#A-3 MAKING BIG PROFITS USING ONLY CATALOGS & SAMPLES

It is possible to earn big money with NO INVESTMENT in merchandise or inventory- simply by showing potential customers samples or descriptive catalogs. You can sell by this method to individuals, organizations and groups, or businesses. The following firms, listed under their main line of products, will furnish material to start you in this simple type of business. Your earnings will be derived from commissions or profit mark-ups. In many cases suppliers will ship directly to your customers. A few firms require a nominal refundable deposit for samples, catalogs or sales kits and current requests are indicated in the listings.

ADVERTISING SPECIALTIES - Newton Mfg. Co., Newton, Ia 50208 Impact Specialties, 395 Munroe, Des Plaines, Il 60016 Lee Wayne Co., P.O. Box 657, Sterling, Il 61081 Nationwide Advertising Co., Arlington, Tx. 76010 SABCO, 1657 Indiana, Salt Lake City, Ut 84104 Salesmen's Service, P.O. Box 8711, Ft Worth, Tx 76112 Tasco Industries, P.O. Box 29376, Dallas, Tx 75229 Vernon Co., Newton, Ia 50208

AIR FRESHENERS

Unique Products, 426 S. Clinton St., Chicago, Il 60607 Shangri-La Mfg. Co., Inc. 67-69 Plain Ave., New Rochelle, NY 10801

AUTO SPECIALTIES

XL521, 19348 Flippin Rd., Westfield, In 46074 Barra Chemical Corp. - 6851 N. 21 Ave., Phoenix, Az 85015 Super Gloss Mfg. Co., 3431 W. Clarendon, Phoenix, Az 85017 Sperry Owens, 118E. 27th St., New York NY 10018

BIBLES

Premium Bibles, P.O. Box 14000, Nashville, Tn 37214 Fireside Bible Publishers, P.O. Box 118, Wichita, Ks 67201 George W. Noble, 542 S. Dearborn St., Chicago, Il 60605

BRUSHES - Sup-Erb Brush Co., East Greenville, Pa 18041

BUSINESS FORMS

National Press, North Chicago, Il 60064 KC Business forms, P.O. Box 128, Tecumseh,, Ks 66542

CHEMICALS - Pro Specialties, 11095 Kleinmann, Germantown, Wi 53022

COATINGS

(Protective - for roofs, pavements, sidings, floors, etc.) American Coatings corp., 11350 Brook Park Rd., Cleveland, Oh 44130 The Consolidated Companies, 1801 E. 9th St., Cleveland, Oh 44114 Halt Products Div., 300 S. Duncan Ave., Clearwater, Fl 33515 Tropical Industrial coatings, Inc., P.O. Box 144, Brunswick, Oh 44212 Pace Products, Inc., 81st and Indiana, Kansas City, Mo 64132

COOKWARE

Rodalco Corp., P.O. Box 1269 Bloomington, In 47402 Future Craft, Inc., 1263 Broad St., Bloomfield, NJ 07003 Townecraft, Inc., One DeBoer Dr., Glen rock, NJ 07452 Vita Craft, 11100 W. 58th St., Shawnee, Ks 66203

COSMETICS

Blair co., Lynchburg, Va 24506 Lucky Heart cosmetics, 138 Huling Ave., Memphis, Tn 38103 Cheri-Bell Creations, 6195 Macon Rd., Memphis, Tn 38134 Valmor Products co., 2411 Prairie Ave., Chicago, Il 60616

DEFENSE PRODUCTS

Kristee Co., Akron, Oh 44308 Barstow Industries Corp., 17 Barstow Rd., Great Neck, NY 11021 ($3.00) C-M-V Electronic Security Products, 7301 Federal Blvd., Suite 1, Westminster, Co 80030 Peterzell Co., P.O. Box 966, Winter Park, Fl 32790

ELECTRONICS

(Some General Merchandisers also offer electronic items) Ampro-Video Productions, Inc. 150 Fifth Ave., New York, NY 10011 CASI Computer Amusement Systems, 915 Broadway, New York, NY 10010 Entertainment Computer Sales, 813 N. State Rd. 7, Hollywood, Fl 33021 Unimex, Inc., 1231 Collier Rd. NW, Atlanta, Ga 30318 Mr. Video, 5916 N. Clark, Chicago, Il 60660

FOOD ITEMS

W.T. Raleigh co., 223 E. Main St., Freeport, Il 61032 Allen Enterprises, 7332 Miller Ave., Upper Darby, Pa 19082 C.C. Pollen Co., 700 E. Camelback, Scottsdale, Az 85251 Carousel specialties, 12416 N. 28th Dr., Suite 6, Phoenix, Az 85029

GARDEN & PLANT PRODUCTS

Future Solution Inc., 40 Route 34 Old Bridge, NJ 08857 Horizons International Ltd., P.O. Box 727, Winters, Ca 95694 Overholt Products Co.m Inc., 220 Winding Way, Morrisville, Pa 19067 Pure Plant Food Int'l Ltd., P.O. box 454, Sioux Falls, SD 57101

GENERAL MERCHANDISE

Alford's, Box 339, Middlesex, NC 27557 The HMS Co., 6 East North Ave., Northlake, Il 60164 Advance distributors, 3825 Lawrence Ave., Chicago, Il 60625 American Moneymakers, Box 8356, Tampa, Fl 33674 Bargains, P.O. Box 931, Cullman, Al 35055 ($1.00) Cook Bros., Inc., 113 N. May St., Chicago, Il 60607 ($1.00) Emkay Distributing Co., 1309 W. 6th St., Cleveland, Oh 44113 ($1.00) Empire Sales, 9301 Harwin Dr., Houston, Tx 77036 ($1.00) G.K. Distributors, 2317 S. Michigan Ave., Chicago, Il 60616 ($1.00) Lakeside Products, 6646 N. Western Ave., Chicago, Il 60645 Marco Novelty Co., Main St., P.O. Box 705, Ashburn, Ga 31714 ($3.00) Pioneer Trading Co., 3922 Irving park Rd., Chicago, Il 60618 ($1.00) Sheldon Cord Products, 2201 W. Devon, Chicago, Il 60659 ($1.00) Specialty Merchandise Corp., 6061 DeSota Ave., Woodland Hills, Ca 91365 The Wholesale Outlet, 900 Central Ave., Albany, NY 12206 ($1.00) World Wide Bargain Hunters, Box 730, Holland, Mi 49423 World Distributors, 3311 W. Montrose Ave., Chicago, Il 60618 ($1.00) H.R. Zweifel Co., Orangeville, Il 61060

EMPLOYMENT SERVICES FOR YOUTHS

American Youth enterprises, P.O. Box 962, Salisbury, NC 28144

GREETING CARDS

Wilcox Sales 509 Sixth Ave., Paragould, Ar 72450 Moderne Card Co., Inc., 3855 N. Lincoln Ave., Chicago, Il 60613 Greetings Unlimited, Box 1982, Savannah, Ga 31402

HEALTH PRODUCTS & VITAMINS

Business Health Products, 7240 S.E. 71st. Ave., Portland Or 97206 MGI Fitness Systems, Box 266, Independence, Mo 64051 Vitamin Power, Inc., 51 Franklin Ave., Valley Stream, NY 11580

JEWELRY

Anka Co., Inc., 95 Washington St.m, West Warwick, Ri 02893 Cameo Collection, 171 Madison Ave., New York, NY 10016 Duragem Jewelry, Inc., 398 Fifth Ave., New York, NY 10018 ($1.00) Alphin Wholesale Co., 419 Bankhead Hwy., Mableton, Ga 30059 ($1.00) Honolulu Puka Shell Exch., 2270 Kalakaua, #701 Honolulu, Hi 96815 J&B Distributors, P.O. Box 6984, Toledo, Oh 43612 J&J Wholesale, G-1228 1/2 Ballenger Hwy., Flint, Mi 48504 Jewelry by Jan, 61 S Main St., Box 93, New City, NY 10956 Elizabeth Norrey Jewelry, 5514 W. Burleigh St., Milwaukee, Wi 53210 Navajo Mfg, Co., 451 E. 58th Ave., Denver, co 80216 ($2.00 Turquoise) North Star, P.O. box 1022, Kansas City, Mo 64118 Real Gold Marketing, 404 W. 7th #812, Los Angeles, Ca 90014 Richmond Sales, Inc., 42 Power Rd, Pawtucket, RI 02860 Pyramid Trading co., 6252 N. Pulaski Rd., Chicago, Il 60646 R.J. Raphael, 1942 NE 163rd St., North Miami, Fl 33162 ?av-On Jewelry, 2039 W. Chicago Ave., Chicago, Il 60622 ??inkuang Enterprises, 1511 W. 7th St., Los Angeles, Ca 90017 Sky Creations, 8300 Congress Ave., Boca Raton, Fl 33499 Spotlight Jewelry, 156 Fifth Ave., New York, NY 10010 Starlite Creations Co., P.O. box 5158, San Mateo, Ca 94402

MAGAZINE SUBSCRIPTIONS - Magagencies, box 151, Woodmere, NY 11598 Highlights for Children 2300 W. 5th Ave., Columbus, Oh 43216 Excel Readers Service, 19348, Flippen Rd., Westfield, In 46074

MEN'S WEAR - David Reiffe, 199 Sackett St., Brooklyn, NY 11231

PAINTINGS

Museo de Mexico, 105 W 35th St., National city, Ca 92050 Ness Studios, 83 Scarcliffe Dr., Malverne, NY 11565 ($2.00 Hand Port.)

PARTY PLAN LINES

Excelware 19348 Flippen Rd., Westfield, In 46074 Act 11 Jewelry, Inc., 101 Leland Ct., Bensenville, Il 60106 Helen Marie, Inc., P.O. Box 1000, Derry, NH 03038 A world of Gifts, 805 Westborough, Knoxville, Tn 37919 Adam & Eve Home Party Plans, P.O. Box 900, Carrboro, NC 27510

OFFICE SUPPLIES

American Unifax, Inc., 95 Madison Ave., New York, NY 10016

PERFUMES

LeDaw Perfumes, 4 Franklin Place, Great Neck, NY 11023 Chateau de Paris Parfume Int'l, Box 60, Westfield, In 46074

PHOTOGRAPHIC SUPPLIES - DAR, 209 Denroy, #5, Roseville, Ca 95678 Photo Pro, 4558 Auburn Blvd., Suite 181, Sacramento, Ca 95841 S&D Photographic Inventory, Box 875, Morgantown, WV 26505 Universal Film Services, P.O. box F-2, Daly City, Ca 94017

POLISHING CLOTH

RBS Industries Corp., 1312 Washington Ave., St. Louis, Mo 63103

POLLUTION PRODUCTS - Ryter Organics, Madella, Mn 56062

RUBBER STAMPS

AAA Stamp & Seal Mfg., 27-02 44th Dr., Long Island City, NY 11101 Thomas Brown Enterprises, P.O. box 326, Granite City, Il 62040

SHOES

Knapp Shoes, 5060 Knapp Centre, Brockton, Ma 02401 Hanover Shoe, 111 No Fomey Ave., Hanover, Pa 17331 Mason Shoe Mfg. Co., Chippewa Falls, Wi 54729

SPORTING GOODS

Lanco distributors, Box 3875, Federal Way, Wa 98003 Palmer Enterprises, Inc., 287 Union St., Jersey City, NJ 07304 Sean Enterprises, P.O.> Box 7472, Menlo Park, Ca 94025 Sport-About, Inc., 7691 Central Ave., NE, Fridley Mn 55432

SIGNS

Mapakam, 5119 S. Campbell, Springfield, Mo 65807 Magna Sign Co., P.O. Box 1033, St. Charles, Mo 63301 Franz Sign Co., 8 Glover St., Portsmouth, Oh 45662 Carridean-Behlen Inds., 1075 Meadow Vale Rd., Santa Yaez, Ca 93460 Ridgewood House, P.O. Box 198, Middle Village Station, NY 11379 Trapper Signs, P.O. Box 877, New Hyde Park, NY 11040 Associated Sign, 1547 N Western, Los Angeles, Ca 90027 Pirad Plastics, Box 3241, Ventura, Ca 93003 Signs Unlimited, 21659 Grand River Ave., Detroit, Mi 48219 Alphabet Sign Co., 4115 7th Terrace S., St. Petersburg, Fl 33711 Southern Sign, 1202 N. Tennessee Rd., Cartersville, Ga 30120

TOILET BOWL CLEANER

Federated Sanitary Corp., Toll-Ease Div., Larchmont, NY 10538

TOOLS & HARDWARE - Enrick co., Box 3433, Mankato, Mn 56001 Benton Co., 114 Carrier St., Box 86, Liberty, NY 12754 L.G. Guliford Co., P.O. Box H, Astor Station, Boston, Ma 02123 Howard Products Co., P.O. Box 57264, Dallas, Tx 75207 E.C. Mitchell Co., Inc., P.O. Box 607, Middleton, Ma 01949 Peris Industries, Inc., P.O. Box 1008, State College, Pa 16801 Unimex, Inc., 1231 Collier Rd. NW, Atlanta, Ga 30318

WATCHES - Wagner Watch co., 8 W. 37th St., New York, NY 10018

WATER PURIFICATION

Aqua Clear of Ohio, Box 19911, Columbus, Oh 43219 Hurley Chicago Co., Inc., 7011 W. 11th St., Worth, Il 60482 Pro Specialties, Inc., 7754 W. Harwood Ave., Wauwatosa, Wi 53213 Waterpure, Box 95283, Atlanta, Ga 30347

WOMEN'S WEAR & ACCESSORIES

David Reiffe, 199 Sackett St., Brooklyn, NY 11232 Sierra Industries, 2422 N Lamer, Burbank, Ca 91504

Refer to other Reports in this series for wholesale drop ship sources, home business opportunities and mail order programs.

#A-4 136 BASIC STEPS TO MAIL ORDER SUCCESS

This "mini" course outlines the essential elements for establishing and operating a successful mail order business. Here is a practical guide for beginners and check list for those already in mail order.

THE COMPANY NAME

1. Select a short, friendly, informal, easy to remember company name
2. Your personal name is acceptable, but add "Co.", "Gifts", etc.
3. Home address or post office box makes no appreciable difference STARTING SUPPLIES
4. Neatly printed letterheads and envelopes
5. A typewriter - or the availability of one is a must
6. Parcel post shipping labels
7. Avoid purchasing expensive office equipment or supplies until absolutely needed for more efficient operation - and capital permits. STARTING CAPITAL REQUIRED
8. To purchase above starting supplies
9. To pay for two or three publication ads to test your offer
10. To pay rental for a minimum of 1,000 names for a direct mail program, plus postage costs
11. To pay for preparation and layout of a display ad
12. To pay for art work and type-setting of circular
13. To pay for additional or continuing promotions if initial results are encouraging
14. Costs to cover promotion expenses if further testing is required.
15. Extra capital to allow for unforeseen and unexpected expenses. THE PRODUCT (Select an item that, preferably):
16. is new, unusual and, if possible, exclusively yours
17. Is of good quality and fairly priced
18. Fills a definite need for a wide and ready market
19. Offers strong appeal to the prospect.
20. Is not commonly sold in retail stores
21. Cannot be bought elsewhere or only from limited sources
22. You can control its production or distribution'
23. Is not expensive to make or produce; can be bought at a low price.
24. Interest a large percentage of the market
25. Is not seasonable (except Xmas); can be sold the year around
26. Lightweight; not fragile; safe and inexpensive to ship
27. Will be used up or consumed and must be reordered periodically LOCATING A SUITABLE MAIL ORDER ITEM
28. Look through mail order sections of magazines to check what types of products successful mail order dealers offer
29. Inquire of local manufacturers and Chamber of Commerce
30. Attend trade shows (with gift, jewelry, household themes, etc.)
31. Contact appropriate manufacturers listed in Thomas Register, available at public libraries
32. Watch for new product listings in trade journals and magazines.
33. Check out close-outs, surplus and overstock offers.
34. Contact mail order supply sources
35. Design, develop, manufacture or publish your own product. THE LINE
36. Develop or acquire other items to tie in with your main product.
37. Present follow up offers to customers and prospects
38. Promote succession or products appealing to the same trade
39. Sell such services as personalization, consultation, etc., if such services are adaptable to your line. THE ADVERTISING COPY
40. Use attention getting, bold headline copy in ads
41. Illustrate the product if space permits; explain how it is used.
42. Write copy in brief, bouncy, down-to-earth style
43. Avoid any overly clever, tricky phrases or expressions
44. Be sincere; don't exaggerate
45. Describe the product clearly and fully
46. Stress the "YOU" approach; tell how the offer will benefit him
47. Avoid overtalking about yourself or your company
48. Strive for conviction and sincerity - be believable
49. Instill confidence; make the prospect feel you are honest.
50. Stir him into action to order your product
51. Give specific directions for ordering
52. Provide a guarantee of satisfaction or money back
53. Tailor the ad/literature to fit the prospect you want to reach TESTING YOUR OFFER
54. If capital permits, test more than one magazine
55. Test more than one ad, each in a different publication
56. Try split runs if the magazine offers regional or sectional issues
57. Continue a successful ad without change until its pull drops to break-even point
58. Don't rush to change an ad that is pulling well; experiment slowly
59. Test only one change at a time: size of ad - copy - different appeal - new headline - another illustration - new price
60. Use short testimonials if space permits
61. Offer a bonus - something free or at reduced price
62. Key each ad or mailing to determine where results were derived.
63. Keep accurate records of returns from each promotion SALES LITERATURE
64. Usually consists of sales letter, descriptive circular or folder, order form, return envelope (some offers may be effectively sold by only a sales letter)
65. Effective sales letter must create AIDA - ATTENTION, INTEREST, DESIRE, ACTION
66. The circular should fully illustrate or describe the product. It must provide more detailed information about the product - its uses, benefits, advantages and other special appeals
67. Return envelope is an essential part of sales literature to make it convenient for the customer to mail the order
68. Mailing sales offers by first class mail vs third class mail usually shows no appreciable difference in results
69. Mailing envelope can feature an attractive design or teaser message to induce the recipient to open and read the offer THE PRODUCT SUPPLIER
70. Develop or produce your own mail order item, if possible
71. Try to arrange exclusive mail order rights with the supplier
72. Establish supply sources close to home to save delivery time and shipping costs
73. Seek lowest price if item is offered by two or more suppliers
74. Order larger quantities, if you can afford such purchases, to get lower prices or greater discounts
75. Assure that supplier is reliable and will provide the merchandise you plan to promote; that he will ship orders promptly
76. Consider only products which allow an adequate profit margin (at least a 3 to 1 profit mark up on lower priced items)
77. Consider a supplier who is willing to "drop-ship" your orders directly to your customers - seek at least a 50% discount. THE SELLING PRICE
78. Price merchandise fairly; give customers their money's worth
79. Include postage or shipping costs in selling price
80. Use round numbers ($3.00, $5.00, etc.) for lower priced items to make it convenient for customers to remit payment
81. Allow for all costs in marking up prices - postage, overhead, packing, allowances for non-deliveries, refunds, bad checks
82. Be certain to allow yourself an adequate mark-up to assure profit
83. Test different prices to determine which selling price brings in the greatest amount of profit ADVERTISING
84. Don't attempt to start unless you can afford at least two or three ads; or pay for a direct mailing to at least 1,000 names.
85. Plan to advertise consistently
86. Use ad space relative to sale price, i.e., use small size ads for low priced items and larger ads for more expensive items
87. Items priced over $3.00 usually do not sell as profitable through classified ads
88. In space ads, offer products in the $3.00 to $10.00 price range.
89. It is usually better to advertise for inquiries if an item sells for $10.00 or more.
90. Two small ads will generally produce more business than one ad twice as large.
91. Keep repeating ads as long as they continue profitable
92. Don't waste unnecessary space; advertising is expensive.
93. Don't expect to make a killing from one ad or mailing. Consistent advertising is the key to mail order success. THE MEDIA
94. Newspapers with mail order sections bring quick returns and are acceptable for initial tests. Results are not usually as good as from magazine ads for long range pull.
95. Use only publications with the type of readership who will react favorably to your type of product or offer.
96. Unsold inquirers should be followed up with special inducements or with new offers.
97. Rent names only from reliable brokers or mail order sources.
98. Use only lists of people who are logical prospects for your offer.
99. Compile a mailing list from your own inquirers and customers.

100.

Offer your names to list brokers; this is a good source for extra income.

101.

Advertise in publications which feature large mail order sections; place ads in the same issues or sections that your competitors advertise.

THE ADVERTISING AGENCY

102.

Select an advertising agency experienced in mail order

103.

Check their credentials; current accounts; successful promotions

104.

Don't use agencies which represent direct competitors

105.

Expect to pay in advance for ad placements and other services until credit terms are established

106.

Advertising agencies are not infallible. Forgive an honest mistake. Give the agency at least a second chance.

107.

Expect to pay for preparation of display ads, copy layout, and other services you authorize. Classified ad copy will be prepared without any cost to you

108.

Extend full cooperation; go along with their recommendations

109.

If your advertising budget is substantial, consider setting up your own advertising agency - thereby saving 15% commission, plus a 2% discount in many instances.

SHIPMENTS

110.

Fill and ship orders promptly. Mail order buyers get edgy with delays

111.

Use plain but sturdy packing to ship orders.

112.

Ship via parcel post or U.P.S., which ever is cheaper

113.

Use neatly printed shipping labels

114.

Address labels with typewriter; not by hand unless indelible ink is used and address printed.

115.

Specify "Return Guaranteed" on labels or package

TERMS OF PAYMENT

116.

Accept personal checks; very few bounce

117.

Avoid C.O.D's unless you receive sufficient down package to assure you have collected enough to cover the costs of the return, plus costs of handling and repacking the merchandise.

118.

Don't offer to sell on credit or time payments unless item is high-priced and you can afford to carry credit accounts.

119.

Consider the customer your greatest asset. Acknowledge that he is always right; even when he isn't

120.

Handle complaints promptly; write courteous explanation

121.

Offer replacement if product is broken or damaged

122.

Issue immediate refunds; adjust overpayments promptly

123.

Promote new or other products to your customer list. No other class of prospect will be as responsive.

124.

Work your customer list until it no longer proves profitable

YOU

125.

You, mainly, control the destiny of your mail order business

126.

Be energetic; devote as much time as you can spare to advance your enterprise to a more profitable future.

127.

Be determined to make your mail order business a huge success.

128.

Learn as much as you can about mail order techniques

129.

Be original; exclusive

130.

Don't copy anyone; copy only successful methods and techniques; always strive to improve on them

131.

Keep searching diligently for new, "exclusive" products

132.

Don't become disappointed by a slow start, or discouraged by a failure or two along the way.

133.

Always perform professionally; an amateur does not get paid for his services.

134.

Build your own financial pyramid; reinvest profits into productive programs that may mushroom your profits steadily

135.

Avoid being an easy mark for "get-rich-quick" schemes; start and operate your business on sound principles.

136.

Refer to this handy check list periodically - remind yourself to follow only accepted guide lines that control the safe operation of a mail order business

BEST OF SUCCESS!

#A-5 CLEVER, LEGAL METHODS TO REDUCE & ELIMINATE DEBTS

Consider the predicament of a typical Mr. Smith - and the hundreds of thousands of others like him. He is making payments on his home, car, furniture and other credit purchases. Credit, which by the way, was so, so easy to get. He may be up to his neck in bills but up to now is able to keep his head above the deep waters of debt.

But what happened? Unexpectedly he was faced with additional expenses - rood repair, a major appliance had to be replaced, medical bills came up. Perhaps his income suffered due to a strike, layoff or sickness. Bill payments became more difficult to meet; eventually he began to slip further and further behind. Phone calls and threatening letters harassed him daily. Then creditors notified him they would garnishee his salary.

An unusual situation? No, not at all. It is happening to many thousands every day. Hopefully, you will never be faced with this serious problem. But, if you are, you can stop harassment and threats of creditors cold - and legally protect yourself and your credit standing.

A salary garnishee is probably the most certain way to ruin one's credit standing. Worst of all, it might cause the person to lose his job. Very few employers will tarnish garnishees. They do not want to bother with the extra bookkeeping and details it involves. It is a situation you definitely want to avoid. There is a way out - a legal solution to this problem.

Few people realize that our government recognizes serious personal debt problems and provides a method to solve this problem. It does not involve any "hidden-law" tricks, dishonesty or bankruptcy proceedings. Quite to the contrary, this plan enables debtors to ease this problem, yet be fair and honest with all creditors.

The law covering this situation is Chapter XIII of the Bankruptcy Act and is called the "Wage Earner's Plan."

This plan, as the title indicates, applies only to persons who earn salary or commission, regardless of how much or how little they earn. This law will put a stop to your creditors immediately.

Your first step is to go to the nearest United States District Court and ask to see the official or referee in charge of such proceedings. In your petition you will fill out Form 58, "Original Petition in Proceedings under Chapter 13."

This petition notifies the Court that you are unable to meet current payments. You will request an extension or time of readjustment to enable you to handle your debts without undue hardship from future earnings.

This petition requires two statements. The first, titled "Schedule A" must list every debt you have incurred - the amount you owe and to whom - and their addresses. The second, "schedule B", must list all of your assets. A $20.00 fee is required to file this petition.

When your petition is filed you get immediate relief. The Court will issue a restraining order to all your creditors, usually within 24 hours. This order prevents ALL CREDITORS from taking any action against you.

This restraining order will:

1. Prohibit creditors or collection agents from harassing or threatening you.
2. Immediately cease all interest and late payments.
3. Terminate any and all legal action which might have been brought against you.

Another benefit of this plan is that you are granted a three month "grace" period between the date of filing and your court date in which no payments at all are required of you. Other advantage is that your credit standing remains unblemished.

In effect, this plan is a debt consolidation under the court protection. The court protects you from wage garnishment and other seizures.

The amount of money you pay to the court is determined by your wages and the amount of money left over after normal expenses needed for food, utilities, transportation, medical, clothing, entertainment and other necessary living expenses. The court is usually quite generous in such matters and will allow you to retain enough money to provide for your usual standard of living

The court will normally spread payments over a 36 month period. In any case, they will set up a payment schedule which will not cause any undue financial hardship to a person who cannot handle his current debts. You will also have a choice in the time your payments will be made - whether weekly, bi-monthly or monthly.

The only situation to effect this plan is that the majority of your creditors must approve the plan. This is a situation, however, that creditors will almost always approve. They prefer this arrangement rather than the possibility of getting very little through bankruptcy.

Every creditor must file his claim against you within six months. If a creditor fails to file claim for payments under the Wage Earner's Plan, he is barred from filing ever again and the debtor will be fully discharged from his obligation.

You are now aware of the procedure and benefits of filing under the Wage Earner's Plan if circumstances make it necessary. It provides legal protection and certainly a peace of mind attitude should unfavorable credit situations ever occur.

Bankruptcy should be the last resort to get out of debt, and only if the terms of the Earner's Plan make it impossible to discharge your debts as demanded.

In Bankruptcy, creditors are allowed to share in the debtor's assets. After filing for bankruptcy, all your possessions, your assets, your debts, are in effect the property of the court.

Most of your property is exempt in bankruptcy proceedings in virtually all states, such as clothing, furniture and articles you need to maintain a standard of living. The court is usually quite considerate in exempting possessions you need to live in your accustomed manner.

Some debts are not dischargeable under bankruptcy such as taxes, alimony, child support, intentional injury claims, damages to property and debts obtained through fraud.

Bankruptcy filing is quite simple. Obtain forms from a stationery store. List all your assets and debts. Take the completed papers to the official in your local bankruptcy court to file. A nominal fee is charged to file and fees vary from state to state.

In about 60 days you will be called to a hearing. You do not need a lawyer; explain that you cannot afford legal counsel. If your affairs are very complicated or involve a great deal of money, you may prefer to have a lawyer represent you. After this short hearing, bankruptcy will be legally affirmed.

After filing bankruptcy, life can go on as before - just as you don't owe a penny to anyone. You can still get credit. However, another bankruptcy cannot be filed for six years. Again, as a reminder, few people lose all their possessions as a result of bankruptcy proceedings.

After you have been granted bankruptcy, do not let a former creditor trick you into reaffirming the debt. You are cleared of his intervention. But, make sure you have been completely honest in listing your debts. Any debts obtained through fraud or deceit are not dischargeable under the bankruptcy law.

These are the two main options for people who are hopelessly in debt and would experience extreme hardship to fulfill these obligations. The Wage Earner's Plan, of course, is recommended in preference to the possible loss of possessions through bankruptcy.

The best advice, of course, is to advise you to limit your credit purchases so that you never encounter this problem. While the laws protect you generously, it does require some time, trouble and expense to file under the Wage Earner's Plan or the bankruptcy act.

#A-6 THE MODERN, SIMPLE $100 PER DAY PLAN

This plan is an old-time proven dollar puller which is just as effective today as when it was first conceived many years ago.

Not only is this plan profitable in itself but is an ideal method to obtain names for promotion of other offers.

Here's how this simple plan works:

Run ads similar to this suggested copy:
How Would You Like To Receive 100 Letters A Day Each Containing $1.00 Copy of Plan And 15 Formulas Only $1.00. Rush A Dollar To (your name and address)

The money saving formulas are:

EYEGLASS CLEANER - Mix together 8 oz ammonia and 32 ozs. denatured alcohol. If you wish to sell the product it can be put in 1/2 oz bottles and retailed for $1.00.

MOSQUITO REPELLENT - Mix oil of citronella in common Vaseline and apply to hands or on collar of shirt or on a cloth or handkerchief which may be tied around the neck.

LIQUID SOAP - Shave 2 cakes of laundry soap into 2 gallons of boiling water, add one box sal soda (2 1/2 lbs.) Reduce heat but do not remove from fire until sal soda is dissolved. When cool, ad one cup of household ammonia. When this solution has cooled you will have about 2 1/2 gallons of good liquid soap.

LIQUID HAND SOAP - Dissolve any good powered soap in boiling water. Ad one part alcohol to each 4 parts of soap solution. Perfume base or scent may be added if desired when the solution is cooled.

POWERED HAND SOAP - Put ordinary trisodium phosphate in sifter or mix 7 ozs. of trisodium phosphate is sifter with 3 ozs. of fine powered pumice.

INSECT AND ROACH EXTERMINATOR - Mix the following: 1 oz. cocoa powder, 1 lb. Borax, 6 ozs. powered sugar, 2 ozs sodium fluoride. Mix well and sprinkle around the areas where insects frequent.

ATHLETES FOOT REMEDY - Mix 4 ozs Borax with a gallon of water. Helps get rid of sores on feet as well. This remedy is for use on feet only.

LIQUID TERMITE KILLER - Dissolve 2 lbs. of paradichlorbenzine into 1 gal. of water. Spray or brush on the areas where termites enter.

WINDSHIELD CLEANER - Mix together 3 parts Glycerine, 1 part Alcohol and 2 parts water. Shake well. This formula also prevents steam and frost from forming on windshield.

WASHING POWDER - Mix together thoroughly 15 parts sodium sesquicarbonate with 5 parts trisodium phosphate. To use, add to the wash water like any other washing powder. Gives excellent cleaning results.

NAIL POLISH REMOVER - Mix 6 parts acetone with 4 parts ethyl acetate.

TOILET BOWL CLEANER - Use straight Potassium Acid Sulphate. Sprinkle in the bowl, allow to stand for one hour, then clean with brush.

WEED KILLER - Mix thoroughly 1 lb. of Ferrous Sulphate into 3 gals of water. to use, spray this solution over weeded areas at sundown.

DRAIN PIPE CLEANER - Use plain Sodium Hydroxide. Material is toxic, so keep away from skin or clothing.

COCKROACH KILLER - Mix together equal parts of Plaster of Paris and Oatmeal. Sprinkle around areas where cockroaches appear.

To put this plan into operation it is necessary, of course, to advertise the $1.00 plan. This can be done by placing the suggested ad in the classified sections of publications with inexpensive rates - such as mail order ad sheets or publications, magazines, or neighborhood newspapers. Later, when your budget allows for greater or wider promotion, you can place ads in the business opportunity and money making sections of magazines with larger circulation.

It is also possible to place your offer as a notice on bulletin boards in heavy traffic areas such as super markets, public halls, etc.

When orders come in, have a copy of this report reproduced. It will cost just a few pennies per copy to have it printed. Then mail this report to the people who responded to your ad and submitted the dollar payment. Your customers, in turn, will receive their moneys' worth in information value and the opportunity to put this plan to work for themselves.

Bear in mind, too, that this plan can be adopted for many other types of offers. Instead of formulas, you could offer recipes, business information, or thousands of different matters that people want to learn about. Just change the ad copy to fit your particular offer.

The statement "100 letters a day, each containing $1.00" is, of course, rather ambiguous. There is no scientific method to assure an exact figure for mail order sales or profits. It depends on many factors, such as the amount of advertising or promotion you put forth, and the percentage of orders you receive from this effort. $100 per day is surely possible; it could even be a lot more.

As mentioned before, this plan is about as "sure fire" as anything devised for sale through the mail. It requires very little investment and is simple and convenient to operate. It is probably the easiest, method for an individual to start a mail order business and gain experience in this field. And, to emphasize an earlier statement, this is an ideal program to obtain prospects names for other offers.

These formulas can save you a considerable amount of money for these necessary every day household products. If you plan to sell any chemical formulas commercially, the preparations may be subject to the Federal Food, Drug and Cosmetic and Labelling Act. You can obtain detailed information on such regulations by requesting a free copy of "Digest of the Federal Food, Drug and Cosmetic Act", from the Federal Food and Drug Administration, Washington, DC 20402.

Ingredients for these formulas may be obtained from drug stores, hardware stores or chemical supply houses in your area. If the material is not available locally, write to the following suppliers (typewritten letter on business letterhead).

CHEMICALS

Deluxe Scientific Co., 507 Huron, Manitowoc, Wi 54220 Frey Scientific Co., 465 S. Diamond, Mansfield, Oh 44096 Robeco Chemical Inc., 51 Madison Ave., New York, NY 10010 Spectro Chemicals, 1354 Ellison St., Louisville, Ky 40204

COLORS & DYESTUFFS

Fexandie & Sperrle, Inc., 205 Fulton St., New York, NY 10014

PERFUME BASES & FLOWER OILS

Reynaud, Ltd., 2109 Summit Ave., Union City, NJ 07087 Dodge & Olcott, Inc., 180 Varick St., New York, NY 10014

DETERGENT & SOAP BASES

Duveen Soap Corp., 40 West 57th St., New York, NY 10019 Ironite Chemical co., 200 Bush St., San Francisco, Ca 94101

CONCENTRATED FOOD FLAVORS & COSMETIC BASES

Quality Chemical co., 20030 Russell St., Detroit, Mi 48203

Names and addresses of other suppliers may be located under appropriate headings or classifications in The Thomas Register or McRae's Blue Book, either directory may be found in most libraries.

#A-7 PLEASURE & PROFITS FROM "FREE" RECIPES

Diet books are proven good sellers. Many more people, however, skip diet fads and are more interested in satisfying their eating desires. Thus, here is your opportunity to increase your own dining pleasures or earn big profits from free recipes. Design an eye-catching cover and appealing, clever title for your recipe book and you could develop a very successful and profitable seller. You could sell to stores or dealers nationally or by mail order. Besides the FREE recipes available from the references below, you can accumulate many more from newspapers magazines and other sources to add to your own collection.

"Durkee Famous Recipe Collection" - Durkee Famous Foods 5410 Warner St., Cleveland, Oh 44115 "Sweet Memory Collection" - Sweet Memory Collection, Sunland Marketing, P.O. Box 2268, Menlo Park, Ca 94025 "Armour Recipes and Meal Ideas" - Armour Food Company, Greyhound Tower, Phoenix, Az 85077 "Ideas for Better Eating " & "Food" - both from U.S. Dept. of Agriculture, Publications div., Washington, DC 20250 "Prize Winning Recipes" - Pillsbury Co., 840 Pillsbury Bldg., Minneapolis, Mn 55402 "Test Kitchen Recipe Books" - Nabisco, Home Economics Dept., Hanover, NJ 07936 "Roman Recipe Collection" - Roman Meal Co., 2101 S. Tacoma Way, Tacoma, Wa 98409 "Good So Many Ways" - Knouse Foods, Peach Glen, Pa 17306 "Secrets of Creole Cooking" - B.F. Trappey's Sons, Drawer 400, New Iberia, La 70560 "Nutrition For a Total Life" - Nutrition Booklet, Box 1500, Dept. 895, Minneapolis, Mn 55460 "Recipe Collection" - Beef Industry Council of the Meat Board, 444 N. Michigan Ave., Chicago, Il 60611 "The Story of Sausages" - Shirmer's, 2110 E. Hadley Ave., Whittier, Ca 90601 "Hillshire Farm Sausage Recipes" - Hillshire Farms, Rt. 4, Box 227, New London, Wi 54961 "Shortcuts to Pasta Favorites" - Kraft Pasta Favorites, P.O. Box 820, South Holland, Il 60473 "12 Italian Ways to a Man's Heart" - Delcomino Foods, 2501-27 S. Floyd St., Louisville, Ky 40217 "Macaroni Recipes" - National Macaroni Manufacturers Assn., Box 336, Paletine, Il 60067 "Pasta Recipes" - Ragu Foods, Inc., 33 Benedict Pl., Greenwich, Ct 06830 "Heinz Recipe Collection" - H.J. Heinz Co., P.O. Box 57, Pittsburgh, Pa 15230 "After You Cook Book of Gourmet Recipes" - Salton, Inc., 1260 Zerega Ave., Bronx, NY 10462 "Traditional Lamb Recipes" - American Lamb Council, 200 Clayton St., Denver, Co 80206 "Vary Your Menus With MJB" - MJB Kitchens, Box 77101, San Francisco, Ca 94107 "101 Winning Recipes" - IMO Food Products, P.O. Box 878, Temple City, Ca 91780 "Exciting Ideas Cookbook" - Lee & Perrins Sauce, Politt Dr., Fairlawn, NJ 07410 "Collectors Corner of Favorite Lipton Recipes" - Lipton Kitchens, 800 Sylvan Ave., Englewood Cliffs, NJ 07632 "Hunt's Recipe Collection" - Hunt's Recipe Offer, P.O. Box 9249, St. Paul, Mn 55192 "RJR Recipe Collection" - RJR Foods, Inc., Winston Salem, NC 27102 "Meals With a Flair" - R.T. Franch Co., One Mustard St., Rochester, NY 14609 "Cookbooks from Kelloggs" - Dept. of Home Economics, Kellogg Co., Battle Creek, Mi 49016 "Betty Crocker Recipe Collection" - General Mills, Betty Crocker Kitchens, Box 1113, Minneapolis, Mn 55440 "New Zealand Lamb Recipes" - New Zealand Meat Products Board, 800 Third Ave., New York, NY 10022 "Special Effects" - Jeno's Inc., 525 Lake Ave. South, Duluth, Mn 55802 "Cornish Recipe Collection" - tyson Foods, Inc., 2210 W. Oaklawn Dr., Springdale, Ar 72764 "Chicken Recipe Collection" - Foster Farms, P.O. Box 457, Livingston, Ca 95334 "Summer/Winter Oven Stuffr Roaster Cookbook" - Perdue Cookbook, P.O. Box 1537, Salisbury, Md 21801 "Golden Star Boneless Turkey Recipes" - Golden Star Turkey, P.O. Box 9942, St Paul, Mn 55199 "Chinese Cookery" - LaChoy, Archbold, Oh 43502 "Danish Recipes" - Danish Consulate General, 280 Park Ave., New York, NY 10017 "106 Easy Tested Recipes" - Great A & P Tea Co., Inc., Coffee/Dairy Div., P.O. Box 1226, Landover, Md 20785 "Canadian Recipe Collection" - Canada Dept. of Agriculture, Ottawa, Canada KlA 0C7 "Best Foods Recipe Collection" - Best Foods, Consumer Services Dept., Intrnational Plaza, Englewood Cliffs, NJ 07632 "Creative Cooking From Hungry Jack" - Cook from Hungry Jack, Pillsbury Co., Box 1627, Minneapolis, Mn 55460 "Castle & Cooke Recipe Collection" - Castle & Cooke Foods, 50 California St., San Francisco, Ca 94111 "The New Austrian Cheese Cookbook" - N Dorman & Co., 125 Michael Dr., Syosset, NY 11791 "Vegetable Recipes" - Larsen Co., P.O. Box 1127, Green Bay, Wi 54305 "The Whole Grain" - Quaker Oats Wholegrain Cookbook, P.O. Box 14074, Baltimore, Md 21268 "Recipe Cards" - Argo & Kingsford's Recipe Cards, P.O. Box 307 VP, Vocentry, Ct 06238 "ABC's of Marinating" & "Wishbone's Culinary Wizardry" - The Lipton Kitchens, 800 Sylvan Ave., Englewood Cliffs, NJ 07632 "Solo Kitchen-Tested Recipes" (SASE) - Sokol & Co., 5315 Dansher Rd., Countryside, Il 60525 "The VIP From Idaho" & "Guide to Cookery With Idaho Potatoes" - Idaho Potato Commission, P.O. Box 1068, Boise, Id 83701 "Treasure Fest Original Recipes" - Cheese Recipe Offer, P.O. Box 1100, Arlington Heights, Il 60006 "Recipes for Mushroom Lovers" (SASE) - American Mushroom Institute, P.O. Box 373, Kennett Square, Pa 19348 "Velveeta Cookbook" - Velvetta Cookbook, P.O. Box 806, Dept. FW, South Holland, Il 60473 "Picante Sauce Recipes" - Picante, Inc., Box 12636, San Antonio, Tx 78212 "Cheese Salads", "Baking with Cheese", "Raclette & Bratkase" - Switzerland Cheese Association, 444 Madison Ave., New York, NY 10022 "Vanilla Dessert Cookbook" - Vanilla Information Bureau, Empire State Bldg., New York, NY 10118 "Honey Recipes" - California Honey Advisory Board, P.O. Box 32, Whittier, Ca 90608 "Citrus Recipes" - Dept of Citrus, P.O. Box 148, Lakeland, Fl 33802 "Pork For Two" - National Pork Producers Council, 4715 Grand Ave., Des Moines, Ia 50312 (SASE) "Ham, Bacon & Grain Flour Recipes" - E.M. Todd Co., Inc., P.O. Box 5167, Richmond, Va 23220 "Ham & Sausage Recipes" - Wilson & Co., 4545 Lincoln Blvd., Oklahoma City, Ok 73105 "Favorite Sausage Recipes" - Bird Farm Test Kitchens, 420 Washington St., Pekin, Il 61554 "Lever Bros. Recipe Collection" - Lever Brothers Co., 390 Park Ave., New York, NY 10022 "Chili Lovers Cookbook" plus $1.00 Coupon (SASE) - Chili, Golden West Publishers, 4113 N Longview, Phoenix, Az 85014 "America's Regional Favorities" - Amstar corp., Consumer Services Div., 1251 Avenue of the Americas, New York, NY 10020 "Chex - the Natural Way to Good Cooking" - Ralston Purina, Checkerborad Square, St. Louis, Mo 63188 "Martha Logan collection" - Martha Logan Home Economist, Swift & Co., 1919 Swift Dr., Oak Brook, Il 60521 "Seafood Recipe Package" - Treasures in Florida Seafood, Department of Natural Resources, 202 Blount St., Tallahassee, Fl 32304 "Seafood Recipe Books" - Maine Dept. of Marine Resources, State House, Augusta, Me 04333 "Seafood Recipes" - Halibut Assn. of North America, 407 Maritime Bldg., Seattle, Wa 98104 "Tuna As You Like It" - Tuna Research Foundation, Suite 603, 1101 Seventeenth St. NW, Washington, DC 20036 "Hegg Recipe Collection" (seafood) - Hegg & Hegg, 801 Marine Dr., Port Angeles, Wa 98362 "Crab & Shrimp Recipe Collection" - Wakefield, 1450 114th Ave., SE, Belleview, Wa 98004 "Seafood Recipe Package" - Treasures in Florida Seafood, Dept. of Natural Resources, 202 Blount St., Tallahassee, Fl 32304 "Salmon Recipes" - Canned Salmon Institute, Suite 110, 190 Queen Anne Bldg., Seattle, Wa 98109 "Seafood Recipes From Lassco" - Lassco, 778 Kohler St., Los Angeles, Ca 90021 "Seafood Recipes" - The Gorton Group, 327 Main St., Glouchester, Ma 01930 "Sardine Recipes" - Maine Sardine Council, 470 N. Main St., Brewer, Ma 04412 "The Imagination Cookbook" - Frito-Lay, P.O. Box 35034, Dallas, Tx 75235

#A-8 MAKE YOUR FORTUNE FROM "FREE" GOVERNMENT PUBLICATIONS

Very surprisingly, only a small percentage of the U.S.A. population takes advantage of the wealth of informative material provided by the world's largest publisher - the U.S. Government Printing Office.

Here is a source of priceless, accurate and official information which is reported and written by experts. Almost every conceivable subject has been reported upon in detail in some government publication - topics such as energy, employment, health, business, investments, science and technology, education, careers, transportation, veterans and personal benefits, consumer advice, foreign trade, law, space, food and diet, astronomy, gardening, medical, maintenance, housing, money management, equipment, hobbies, travel - the list goes on and on.

These publications are available to you upon request. In fact, you indirectly helped pay for them. A part of your tax contribution is allocated to operate the government printing office.

Many of these publications feature business and personal matters that may directly help you make or save money. This report, however, will outline the most simple and ideal method to reap a huge financial gain from these publications - selling this information by mail.

You undoubtedly have noted ads offering reports on government surplus, oil lotteries, land acquisitions, energy, etc. These ads appear in many national magazines monthly, year after year. Such reports contain information extracted from government publications. Often they are copied word for word. The "insiders" know how and where to get this valuable information free, or at low cost, then use this material to earn huge profits for themselves.

Few people realize that government publications are not copyrighted. Anyone has the authority to use this material for his own personal benefit. that includes copying it word for word if desired, reproducing it, and selling the information in the form of books, manuals or reports.

From this vast source of published material are many thousands of ideas you can adopt to prepare an informative publication which can be profitable sold by mail.

The first step, obviously, is to find out which publications are available, what subjects they cover and where they can be obtained. The second step is to select topics which would inform, appeal to and attract a large number of people who would be willing to buy your information by mail. The third step, of course, is to compile this information into a book, manual or report, get it printed, then go about the business of marketing it profitable.

STEP 1. Besides a huge volume of official documents, the government printing office issues about 25,000 other booklets and reports with topics that concern and interest the general public. The government also publishes guides which lists and describes new issues when they become available.

Write to the consumer Information Center, Pueblo, Co 81009. Request to be placed on their mailing list to receive the "Consumer Information Catalog" which is issued periodically during each year. Also, request to receive "Selected U.S. Government Publications" from: Superintendent of Documents, U.S. Government Printing Office, Washington, DC 20402.

Many public libraries stock these catalogs and some government publications. You can check for titles of current and back issues and order anything that interest you or copy any information you need. You may also find copies at other U.S. and state agency offices and perhaps at your local chamber of commerce office.

Publications may also be obtained from government offices such as the U.S. Department of Commerce, U.S. Department of Agriculture, etc. These agencies offer many publications pertinent to matters in their field. For example, the Department of Commerce can provide data and information assistance in various business matters, foreign trade, etc.

Also refer to the listings of government agencies and publications in Reports #B-1 and #B-8.

The ruling powers in Washington are cutting funds to many agencies. It is likely that in the future not as many free publications will be available as were provided in the past. The low cost of any government publication, however, is still a tremendous bargain. Never hesitate to pay a small amount for valuable information that could be the source of financial benefits for you.

STEP 2. Which topics to consider for your publication? What type of printed information will the public buy? Basically, to sell successfully by mail, your product must fill a strong NEED or DESIRE. It must offer a specific appeal factor that will make the public want to obtain the product. Some of the strongest appeals are found in products which promise to help people.

Thus, your publication should deal with the "How To" and "Where To" type of subjects. This is the main information the buying public seeks and will buy. The stronger information appeal your publication offers, the larger number of people will be attracted to your offer. This factor will translate into a greater sales volume and ultimately higher profits.

Emphasized again, the subject matter of your publication must interest and appeal to an large number of prospects. Among large group categories are: households, blue collar and white collar workers, opportunity seekers, investors, dieters, recipe fanciers, gardeners, teenagers, senior citizens, mail order aspirants, health and exercise enthusiasts, fix-it-uppers, hobbyist, sportsmen and many other specific classes of people seeking helpful information to fulfill their desires and needs.

STEP 3. When you decide upon a suitable subject or subjects, your next step is to compile the information into your own publication. You can copy word-for-word from the government literature, extract portions of the copy, express the ideas in your own words, or add some of your own ideas and thoughts to enhance the subject and provide the reader with additional information.

The size of your publication will depend upon how many words are necessary to fully cover the subject. Provide every essential and important detail so the reader will completely understand and benefit from the information. Don't skimp, but don't include anything that is superfluous or inappropriate to the subject. Give the customer at least what he expects - more if possible. A happy, satisfied customer is a confident prospect for your future offers.

For example, a publication entitled "Second Income Opportunities", explaining a large number of money-making activities, might require a booklet form of many pages. A publication entitled "How to Grow Prize-Winning Roses" might be a report of just a few pages.

As stated previously, you can reproduce any government printing, even page for page, if that size would fit the style of your publication. To test your offer, you can get initial copies mimeographed, but the best-looking reproduction can be provided by an offset printer. He can reproduce printed copy. Type your own copy on a machine with carbon ribbon. It will provide clear, dark copy which the printer can reproduce with sharp results.

Adopt a title for your publication that will create attention. The title in a descriptive circular, or stated in a classified or space ad, can affect sales. The title should explain the subject matter in as few words as possible. Bring out as many of the appeals listed in step 2. Yet, keep the title short without sacrificing any word or phrase that might keep a reader from becoming a customer. Look through magazines for titles of books and reports sold by mail. You will get ideas for preparing titles to attract the mail order buyer.

What price to charge for your publication? Only testing can determine the right price. the right price is the selling price that brings in the most profit. Not total sales necessarily, but total profit - the bottom line in any business activity. Set a price initially based on the suggestions in the following paragraph. Later tests may determine that you can make more profit by charging more and selling less. Or, test may prove that by lowering the price and selling more units, you earn more total profits. Often the introduction of a new mail order product requires testing and testing again- until the most effective sales copy and the right selling price is established to provide the most profit from each promotion.

To make big money selling information by mail, consider pricing your publication at least 10 times its cost. And, that's just the norm for a multi-paged publication. A report of just a few pages must be sold for 15 to 20 times its cost to realize adequate profits from promotions. To start, get just a few copies printed. But, don't base your selling price on this cost. Request the printer quote you on 1,000 and higher quantities. This will be the volume you will be purchasing if your publication is successful and that cost should be the basis for initially pricing your publication.

To promote sales of your publication, use one or all of the usual mail order methods - classified ads, space ads and direct mail.

Classified ads are seldom productive if the advertiser solicits orders for items priced over $3.00 directly from the ad. Classified ads are mainly used to obtain inquiries for higher-priced items. so what can you do with a publication that must sell for $5.00 or $6.00? You should promote this publication through space ads or include the publication in a descriptive circular or catalog featuring this publication among other offers of your own or that of other publishers.

Space ads are what the term implies; they feature more space than a classified ad. This greater space allows for bold headlines, more details about the offer and inducements for the reader to send in an order. If space permits, an order is included in the ad.

Direct mail consist of sending your offer to a list of names. These names could be your customer list or names obtained from a list broker. Use only name lists that will be responsive to your offer. For example, an offer for a gardening publication should not be sent to a list of auto mechanics. Such a mailing would stand little chance for success. Also, it would hardly pay to send out a mailing for a $5.00 or $6.00 offer. Use direct mail to promote /410.00 or higher items, or send circulars or catalogs featuring several publications to receive orders for multiple items and higher dollar average per sale.

Selling information by mail profitably, requires application of the basic methods used by other successful mail order operators. This report, of course, cannot provide a complete course in mail order techniques. Refer to Report #A-4 or obtain some books which explain how to operate a mail order business efficiently.

To summarize, check over the list of government publications that might provide suitable material for your own book or report. then send for it. Determine if the contents can be the basis for a publication with strong appeal to a large group of prospects. Compile this information into an interesting book or report. Promote your offer slowly and carefully at the start. If promotional tests are favorable you can increase your advertising and promotion efforts, sell larger volumes of your publication and earn larger profits.

Follow these procedures faithfully and you could be on your way to earning a fortune - making your start with free government publications.

#A-9 MAKE BIG MONEY WITH EASY HOME-OPERATED ACTIVITIES

If the economic situation or limited income is causing you financial problems, or if you just want to earn extra money, there are many simple ways to supplement your income.

This report provides a wealth of ideas for money making activities conveniently operated from your home. Most of the services require no investment; a few of the businesses may necessitate a small cash outlay for starting supplies.

Obviously, to earn money someone must pay you. People must know about your service or business before they can patronize it. Thus, you must ADVERTISE what you offer - by personal contact, by word-of-mouth from friends, neighbors, relatives and customers; by handing out business cards; by telephone solicitation; by notices on bulletin boards; by distributing handbills; or through classified newspaper ads if and when your budget will permit. The more people that know about your service, the more business you can expect. the more business you get, the more money you can earn.

Some of these activities are basic ideas. You may have thought about them yourself. the mere fact, however, that you see an idea in print may be the motivation that gets you started on a money making idea. without this motivation you may never get any action under way.

Certain services will command higher pay but may require special skills or knowledge. Rely mostly on your own talents, interest and experience. You can learn how and develop expertise in other fields from books and courses, often from material available at your public library. From this large diversified list you are sure to select several enterprises that interest you and become the source for helpful, extra income from the convenience of your own home.

PERSONAL SERVICES AT HOME:

Typing manuscripts and theses for students; typing bills, letters, statements for businesses; addressing and mailing; typing daily menus for restaurants Ironing - washing - sewing - altering - reweaving Hair setting - hair washing - manicuring Baby sitting - caring for pets - pet grooming Monogramming or personalizing wearing apparel or non-soft articles Teaching whatever you're good at: Tutoring students - holding classes to teach exercise, aerobics, dancing, diet, music, art, cooking, handicrafts, languages

BUSINESS SERVICES AT HOME:

Establish a telephone answering service
Establish a mail handling and remailing service (especially good if you live in a large city or a prestige location) Telephone soliciting - Wake-up service - Selling by telephone on a commission basis Transcribing letters for salesmen or small businesses from a cassette tape Bookkeeping - Tax preparation
Set up a baby sitter agency
Set up a record-tape, magazine or book exchange Make and sell candles, handicrafts and novelties Organize a catering service - bake cakes, cookies and food or birthday parties, weddings, anniversaries, meetings Make and sell jams, jellies, candies
Offer printing services (mimeograph) microfilming, duplicating Raise and sell pets and animals for sale to individuals, pet shops and laboratories Raise and sell worms, mushrooms, herbs, plants

IDEAL FOR YOUNGSTERS:

Mowing lawns

raking leaves - snow removal - sweeping sidewalks for merchants - delivering circulars - baby sitting - running errands for the elderly and shut-ins For summer jobs, apply early in the spring

SERVICES OUTSIDE THE HOME:

Organize a personal shopping service for businessmen and shut-ins Set up an errand running service for businesses, neighbors, shut-ins and senior citizens House washing - house painting - window cleaning for homes and businesses - glazing - wall cleaning - waxing floors - rug cleaning - upholstery cleaning Car washing, waxing and polishing - clean vehicles for car dealers Visiting shut-ins, providing food service, companionship, playing games, taking them to church, bingo, to visit friends Delivery services for grocery stores, drug stores and small business establishments Clean attics, garages and basements for a fee (many articles you can pick up to haul away will be suitable for making money at garage or flea market sales)

HANDY-PERSON'S ACTIVITIES:

Make and sell fishing lures and flies
Build birdhouses, dog houses, picnic tables, mailboxes, novelties Repair small appliances
Repair autos, motorcycles and bicycles
Repair electricity, plumbing, fences, roofs, buildings (your overhead will be practically nothing; you can cut union scale or professional rates considerably and still earn a lot of money) Concrete or repair sidewalks
Build concrete bird baths and lawn decorative items Paint parking lines on lots

MISCELLANEOUS OPPORTUNITIES

Compile mailing lists - Clip newspaper items' Make and sell household, personal and industrial chemical products Oil paint portraits
Offer your paintings for display at restaurants, gift shops, theaters, etc., on consignment and commission basis Besides selling your handicrafts directly to individuals, offer them to retain stores on consignment if they will not buy direct. Paint house numbers on curbs, mail boxes, doors; paint names and special designs on mail boxes and miscellaneous articles Save and collect aluminum cans; sell them to recycling firms If you are handy at calligraphy (fancy hand lettering or printing) offer your services to those sending out invitations (weddings, businesses, organizations. You can get leads from printers or dealers who sell wedding and greeting cards) Perform magic tricks at parties, meetings and social functions' Sell magazines on a commission basis
Offer pony rides (you can rent ponies from stables) Become a lifeguard (apply early in seasonal areas) Be a house or apartment "sitter" - collect mail, water the lawn, take care of plants and gardens when owners are absent Sell variety merchandise door to door
Become a "wagon jobber" - sell merchandise to dealers and individuals from stock you can carry in your car or station wagon Repair and refinish furniture
Become a counselor for some activity you know or can learn about Organize a children's day-care center
Offer translation service if you are fluent in a foreign language If you are a musician, offer to provide music for parties or meetings (either as a soloist or small group) Get in the photography business - take pictures of houses, families, babies, weddings or business functions Organize children's parties - furnish games, refreshments, cakes or cookies and entertainment Set up a route selling farm fresh eggs
Make and sell artificial flowers and plans to homes, stores, offices Sell advertising specialties and premiums on a commission basis for outdoor activities organize camp groups, float trips, camping trips, trail rides Teach tennis, golf, sailing, archery
Some popular handicrafts you can make at home are patchwork quilts, decorative pillows, tote bags, jewelry rag dolls Repair clocks, watches and jewelry
Set up an insecticide or bug control spraying service for lawns, gardens and patios Clean swimming pools
Install home security systems
Plastic laminate (seal in) wedding announcements, anniversaries, birth announcements, obituaries, pictures and newspaper articles that people want to save and keep preserved Work up crossword puzzles, find-a-word and other popular puzzle games (refer to the many puzzle games at newsstands for the names of publishers and styles of puzzles they feature) Got decorating ideas? Stores may let you design and decorate windows and departments for special sales and promotions Operate a research information service
If you own a store, consider stocking articles that people want to sell; display them on a consignment basis; you will have no investment and will earn a commission when it is sold Offer to handle overflow office work
Publish a daily sheet featuring the weather report, daily news, sports results, local activities. An excellent good-will hand-out item for restaurants, banks stores, savings and loan firms. Sell on a subscription basis; additional income can be earned by soliciting ad for the publication Dehydrate overripe fruits and vegetables which you can buy cheaply or get free from merchants. Package and sell to stores If you live near a fishing area, sell worms, bait and supplies Conduct a market research for research and polling organizations Sell on the party plan. Jewelry, cosmetics, ladies accessories, cookware, even sex novelties, are popular sellers through the party plan. firms seeking representatives often advertise in the salesmen and moneymaking opportunities magazines Solicit delinquent accounts for collecting accountants Solicit clients for public accountants
If timber is available, cut and sell firewood to urban and suburban residents. suitable vehicle is required to transport